Welcome to the Spring 2026 MarketEdge Discover program sponsored by Nucleus Grow (formerly Utah Innovation Center at GOEO) and led by the VentureWrench Launch! team.
This is your Course Website, which includes to links to all of the resources that you need for our work together.
Each Friday for 2.5 hours we will meet all together on Zoom, we will cover our Class content for the week, half of the cohort will present their bi-weekly update, and we will have time to discuss and ask questions.
Each week our lead coach, Nicole Toomey Davis, will also be conducting 1+ hour of one-on-one coaching with each team in the “other” half of the cohort (the half that is not presenting). Coaching sessions will be able to be scheduled M-W from 1pm – 5pm MT. So there will be a lot of flexibility for you to schedule. Instructions on how to schedule your 1:1 coaching will be provided to you.
COURSE SCHEDULE – Spring 2026 Cohort Dates (Dates subject to adjustment by up to 1 week)
Feb 20, 2026 – 10:45 AM Class 0 – Welcome, Orientation, Meet the Cohort and Customer Discovery Best Practices and Pitch Workshop
Feb 27, 2026 – 10:45 AM Class 1 – BMC and Customer Development
Mar 6, 2026 – 10:45 AM Class 2 – Value Propositions
Mar 13, 2026 – 10:45 AM Class 3 – Customer Segments (Customers, Users and Payers)
Mar 20, 2026 – 10:45 AM Class 4 – Channels
Mar 27, 2026 – 10:45 AM Class 5 – Customer Relationships
Apr 3, 2026 – 10:45 AM Class 6 – Revenue Streams and Revenue Model
Apr 10, 2026 – 10:45 AM Class 7 – Key Partners
Apr 17, 2026 – 10:45 AM Class 8 – Key Activities, Key Resources and Cost Structure
Apr 24, 2026 – 10:45 AM Class 9 – Closing and Final Presentations
Presentations and 1:1 meetings for the WEEK ENDING (class date)
Feb 27, 2026 – Group A PRESENT Group B One on One
Mar 6, 2026 – Group B PRESENT Group A One on One
Mar 13, 2026 – Group A PRESENT Group B One on One
Mar 20, 2026 – Group B PRESENT Group A One on One
Mar 27, 2026 – Group A PRESENT Group B One on One
Apr 3, 2026 – Group B PRESENT Group A One on One
Apr 10, 2026 – Group A PRESENT Group B One on One
Apr 17, 2026 – Group B PRESENT Group A One on One
Apr 24, 2026 – ALL PRESENT – Closing and Final Presentations (No 1:1 meetings)
COURSE TOOLS
Course Website
This is your course website (https://venturewrench.com/launchprogram2026) for use throughout the course. That will be your link to all of the resources that we will be using. Please bookmark it!
Course Materials
We will be using Thinkific (VentureWrench.thinkific.com) as our Learning Management System. Video recordings of Classes, resources, and reading suggestions will be available within your course site. Again, you will be receiving your invitation to the class site during this next week. Your class materials are available at
Zoom
All lessons will be conducted over Zoom, so please make sure you are using the latest version. All team members are expected to be on time with videos turned on, and actively engaged throughout the course. The zoom details for our regular Friday meetings are listed below. You will be welcomed into a waiting room and then admitted in order to prevent zoombombing.
ATTENDANCE AND PARTICIPATION
This program is a “live online” program. As stated in the application, 2 team members must be present for the each weekly meeting and for the bi-weekly one-on-one coaching sessions. Camera’s are required to be “on” during all meetings for the live online experience. In order to be considered to have completed the cohort, attendance is mandatory, and any absences must be pre-approved by the VentureWrench team and will also be reviewed by Nucleus Grow. Plan to be early to all cohort activities and conduct your tech check. Attendance will be taken in each class.
CUSTOMER DISCOVERY INTERVIEWS
Your team will be expected to conduct 75-100 discovery interviews beginning as soon as you can. We recommend starting to schedule interviews as soon as possible. The longer you wait, the harder it will be to schedule interviews!
How do you conduct Discovery Interviews?
Before we start the cohort, it is essential that you familiarize yourself with the concept, and tools, of discovery interviews. This page on our website (which is also be hosted in our Learning Management System) includes the list of videos produced by Steve Blank (of Stanford) for the Lean Launchpad community. You need to watch all the videos. It also includes a page of suggested ideas on ways to gather a list of people for discovery interviews.
Before we start the cohort, it is essential that you familiarize yourself with the concept, and tools, of discovery interviews.
https://venturewrench.com/launch-bmc-discovery/
Once you’ve watched the videos, you are welcome to start your discovery calls and they will counted towards your commitment for this cohort.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.